Boost the ROI of your Social Ads campaigns with Social Publishing.

Mediads has developed a proprietary Social Publishing-as-a-Service technology that automates and secures the delivery of advertisers' campaigns from the social pages of media partners, while enabling them to :

• target their own audiences,

• manage campaigns via their own Business Manager (Meta, TikTok...),

• use their own tracking pixel.

⚠️ We never reuse the audience or followers of our media partners. Only the perceived reputation of the title counts. Impact is generated by the very principle of advertising content issued by a recognized third-party entity to an audience targeted by the advertiser.

By retaining control of the Business Manager, the advertiser continues to operate :

• its personalized audiences, worked on by the algorithm for sometimes years ;

• the performance history of its advertising account, essential for preserving the quality of algorithmic optimization;

• its pixel, guaranteeing an accurate reading of the ROAS and effectiveness of each euro invested over the entire funnel (from impression to conversion).

Our technology integrates seamlessly into advertisers' existing practices, while adding a layer of credibility and performance thanks to third-party media.

Classic sponsored content is usually an article or video relayed on networks, often perceived as an "advertorial". It's static, difficult to measure and poorly optimized.

Social Publishing, on the other hand, is based on real social advertising campaigns, optimized by the platforms (Meta, TikTok, etc.), but broadcast via a media outlet's social page, which radically changes the perception.

🔍 Unlike native content, Mediads allows the advertiser to :

• manage the campaign as usual, from your own advertising account;

• use your own audiences for effective targeting ;

• keep your pixel and all your data to measure performance (CPL, CAC, ROAS, etc.).

It's the combined effect of media endorsement + complete technical mastery that makes this model so strong.

Because they embody trust andauthority in the information universe of their audiences. When an advertising message is broadcast from a social page belonging to a recognized medium, it inherits immediate credit, whether conscious or unconscious.

Mediads doesn't seek to exploit the media's own audience, but its symbolic power: its name, its reputation, its leading position in a given sector.

This transmission of trust has a direct impact on advertising results:

• Better click-through rate (CTR),

• Best cost per conversion (CPA),

• Better customer reassurance.

It's this psychological leverage, coupled with the advertiser's complete mastery of the advertising tool, that delivers superior performance.

Social Publishing as conceived by Mediads is the result of a precise equation in which each factor is essential:

1. The reputation of the media partner as a vector of trust.

2. The advertiser's audience, built and controlled in its Business Manager.

3. The algorithmic history of the advertising account, which ensures incremental optimization.

4. The advertiser's tracking pixel, for complete funnel measurement.

5. Distribution via a credible third party, which triggers more attention, clicks and conversions.

➡️ Program a demo