Lagardère Publicité News and Mediads, the adtech pioneer in Social Publishing and marketing amplification on social networks, announce that they have entered into a strategic partnership aimed at offering advertisers a new way to optimize the impact and performance of their social campaigns.
Thanks to this agreement, advertisers can now combine their social media campaigns campaigns (Facebook and Instagram) with the iconic media brands of the Lagardère Radio / Lagardère News group: Europe 1, Europe 2, RFM and Le Journal du Dimanche. The reputation and trust capital of these brands is a powerful lever for advertisers wishing to boost their performance on social networks, optimizing engagement and conversions.
This agreement is part of Lagardère Publicité News' broader strategy to to strengthen its monetization on social networks by leveraging the influence and strength of its radio and press brands. For its part, Mediads enriches its offering by integrating a major radio group for the first time, enabling it to offer a portfolio of complementary, large-scale brands.
"This partnership with Mediads is fully in line with our desire to innovate and develop high-performance solutions for our customers. By combining the power of our media brands with agile, efficient technology, we are creating a new monetization dynamic on social networks. It's a concrete way of extending the influence of our brands in digital environments that are increasingly strategic for advertisers."
Viviane Rouvier, Director of Brand Content & Cross Media Lagardère Publicité News Story
"Since the creation of our Social Publishing platform in 2022, we've been betting on media brands with strong credibility, whose authority and posture, as well as their personality, will be at the heart of the amplification systems of our customers, brands and agencies, and will capture the attention of their audiences to increase the impact and performance of their investments.
The Lagardère Radio/Lagardère News media brands, which have been regularly requested by our customers, will provide advertisers with a clear competitive advantage. We are delighted with this very encouraging new collaboration.."
Stéphane Labrouche, Co-CEO of Mediads
About Lagardère Publicité News
Lagardère Publicité News is the advertising sales agency for Europe 1, Le Journal du Dimanche, Le JDNews, Le JDMag, Europe 2, RFM, Ouï FM*, Radio FG, FG Chic, Maxximum, FG Dance**, Radio Meuh, Radio Public Santé, Replay News, Crooner Radio, Sonos Radio, myLymedias, Sirius XM, Chante France*, Radio Nova*** and SoundCloud. Iconic, referential and complementary brands, firmly anchored in the daily lives of French people, whether in news or entertainment.
Lagardère Publicité News draws on all its business expertise, its innovative media solutions and the power of its brands to create media campaigns aimed at qualified audiences. Thanks to its integrated studio, Lagardère Publicité News Story, it also offers tailor-made communication solutions. Lagardère Publicité News Story's range of radio, print, digital, field and event services meets the specific needs of advertisers, media agencies and consultancies.
Find out more at https://www.lagarderepublicitenews.fr/
*Ouï FM and Chante France: in Île-de-France on the radio
** Radio FG, FG Chic, Maxximum, FG Dance: marketing of digital audio for the 4 brands and for Radio FG, the radio station in Île-de-France and Nice.
***Radio Nova: nationwide and in Île-de-France on radio and audio-digital since January 1, 2025
About Mediads
Created in 2022, Mediads is the first Social Publishing platform. More than 300 international brands and advertisers, as well as media and specialized agencies, already use it on a daily basis to optimize (from +30% to +150%) the performance of their social network advertising investments across the entire marketing funnel.
Mediads provides immediate access to over 250 media brands, creators and influencers, carefully selected for their ability to boost attention and consideration among advertisers' target audiences.
Find out more at https://mediads.io
Link to the official press release: https: //lnkd.in/eMfzAHQ5
