Alright — the question is out there: today, if at least 20% of your paid social budgets aren’t in Social Publishing, it’s probably time to start thinking about changing your… (they’ll know who they are).
No matter how strong your brand awareness is, your paid social messages are suffering — like everyone else’s — from a growing lack of attention and consideration that has nothing to do with:
- the quality of your creatives (okay… maybe a little)
- the size of your budget
- the relevance of your strategy
- the expertise of your media buyer
- and therefore, yes, even the strength of your brand awareness
A/ The scroll is your enemy — and so is your audience’s natural resistance to ads.
So why does Social Publishing perform so much better?
By letting you run your campaigns from a media brand’s page, Mediads — The Social Publishing Platform enables you to:
- Decouple the sender (the media) from the offer (you) → which boosts attention
- Create a trusted environment → which drives consideration
- Improve every KPI across the funnel → brand lift, engagement
- Significantly increase conversions, sales, leads… → ROI, ROAS
B/ And to make it even better:
- You still manage your campaigns from your Meta Business Manager (for example), using your usual audiences
- You measure performance with your own tracking pixel across the entire funnel
- We support you directly — or alongside your agency — to prepare, activate, measure, and optimize your campaigns day-to-day, based on results
- No minimum budget required
- No minimum duration commitment for your Social Publishing campaigns
- Exclusive access to our tech and to 150+ leading media brands in their verticals (Brand Safety compatible), in France and internationally
If you, like Petit Bateau and the 300+ brands and advertisers we support every day, want to move to Social Publishing, you can:
1/ create your account directly and launch your first social ads amplification campaign in just a few hours
2/ or start by watching a pre-recorded Mediads presentation
“Mediads — Build trust. Amplify performance.” 🚀
#Mediads #SocialPublishing #InnovationPublicitaire #SocialAds #Brandformance #DigitalMarketing #AmplificationSocialAds | Alfred Cardinal