What is Social Publishing?

Social Ads Amplification is an innovative approach to ad delivery that enables brands to distribute their social ads campaigns from the social pages of recognized media outlets, rather than from their own accounts. This mechanism is based on a simple yet powerful principle: a message is perceived as more credible when it is relayed by a trusted third party. Unlike simple sponsored content, Mediads enables advertisers to retain complete control over their campaigns, while benefiting from the editorial backing of media brands.

What is Mediads' technology?

Mediads has developed a proprietary Social Ads Amplification-as-a-Service technology that automates and secures the distribution of advertisers' campaigns from the social pages of media partners, while enabling them to: target their own audiences, manage campaigns via their own Business Manager (Meta, TikTok...), and use their own tracking pixel. We never re-use partner media's audience or followers; only the perceived awareness of the title counts.

What's the difference between Social Publishing and traditional sponsored content?

Classic sponsored content is usually an article or video relayed on networks, perceived as a fixed "advertorial", difficult to measure and poorly optimized. Social Publishing is based on real social advertising campaigns, optimized by the platforms (Meta, TikTok, etc.), but distributed via a media outlet's social page, which radically changes the perception. The advertiser retains total control over targeting, budget, optimization and tracking.

Why are media brands key to our model?

Media brands embody trust and authority with their audiences. When an advertising message is broadcast from a recognized social page, it inherits immediate credit. This transmission of trust translates into higher CTR, lower CPA and greater customer reassurance.

⚙️ Remember: a unique performance equation

Social Ads Amplification as conceived by Mediads combines: 1) the reputation of the media partner, 2) the advertiser's proprietary audience, 3) the algorithmic history of the advertising account, 4) the tracking pixel, and 5) distribution via a credible third party. Each of these factors is essential to maximize performance and conversions.

Why is social network advertising increasingly ineffective without amplification?

Social networks are saturated with advertising, and our brains learn to filter out self-promotional messages. Social Ads Amplification allows us to break through this ambient noise by shifting the source of the message to a media page with a strong reputation: the message becomes more credible, captures attention better and generates more clicks and engagement.

What are the advantages of associating a media brand with a social ads campaign?

Associating a campaign with a media brand activates a powerful lever of trust without exploiting its audience: the media's symbolic notoriety amplifies attention, engagement and the social validation effect, while retaining total control over targeting, budget, optimization and measurement.

What impact does the Trust Layer have on click-through rates, conversion rates and ROAS?

The Trust Layer is the added value of distribution via a recognized medium. At Mediads, we observe on average: +30% to +90% CTR, +35% to +150% ROAS and a systematic increase in conversion rate, thanks to the combination of credible context and algorithmic optimization.

Which platforms are compatible with our technology (Meta, TikTok, LinkedIn...)?

Mediads is compatible with Meta (Facebook & Instagram), TikTok and LinkedIn. On each, we enable you to broadcast from partner media pages while retaining your personalized audiences, your pixel and management via your advertising account.

What results can we expect from Mediads?

Advertisers consistently see: more attention (+30% to +90% CTR), better ROAS (+35% to +150%) and better conversion (CPL, CAC). The equation combines psychological reassurance, proprietary targeting, algorithmic optimization and full pixel tracking.

What types of customers can benefit?

Mediads is aimed at B2C and B2B brands, as well as media agencies with an active advertising account, audiences and pixel, looking to improve performance and credibility without changing their processes.

What makes our approach risk-free?

Mediads requires no minimum commitment, no additional technical setup, and integrates plug & play into your Business Manager. Campaigns can be tested on a small scale, without operational risk or disruption to your usual processes.

How long does it take to launch a first campaign?

On average, less than 3 working days: selection of media partners, configuration via Business Manager, creative validation and campaign activation.

Is it compatible with my own pixels, audiences and Business Manager?

Yes: you manage your campaigns from your historical advertising account, keeping your personalized audiences and your pixel, guaranteeing continuity of algorithmic learning and fine-tuned performance measurement.

What does "Trusted Social Ads" mean?

Trusted Social Ads are ads delivered from trusted third parties (media, creators) to benefit from their credibility, while retaining advertising control and performance tracking via the advertiser's account.

How does Mediads guarantee the security and quality of publications distributed via media brands?

Each campaign is created in your Business Manager, validated by the media partner before publication, and orchestrated by our proprietary technology, ensuring budgetary, editorial and technical control.

How can you avoid confusion between advertising and editorial content?

Mediads always applies the obligatory mentions ("sponsored", "paid partnership") and respects the transparency rules of each platform (Meta, TikTok, LinkedIn) to clearly distinguish between advertising and editorial.

Can I track the performance of my campaigns?

Yes: you retain access to all KPIs (impressions, CTR, CPM, conversions) and to your pixel for granular funnel tracking directly in your native tools.

How does Mediads use data?

Mediads never accesses your proprietary data: we only orchestrate distribution. Your audiences, advertising history and pixel belong entirely to you.

Is the advertiser's tracking pixel used?

Yes: your pixel continues to collect all the data needed to measure ROI, enrich your retargeting audiences and enable comprehensive reporting.

Is my campaign data confidential?

Absolutely: your data is neither resold nor shared. Contracts include strict confidentiality and exclusivity clauses.

How can I integrate Mediads into my current advertising ecosystem?

No technical integration is required: Mediads can be used plug & play via your Business Manager (Meta, TikTok, LinkedIn), while retaining your usual audiences, pixels, objectives and creatives.

What are the technical prerequisites?

All you need is an active advertising account on Meta, TikTok or LinkedIn, a pixel linked to your site/CRM and the ability to manage a campaign in your native tools.

Who helps me deploy my campaigns?

Each advertiser benefits from personalized support: dedicated Slack channel, media and creative recommendations, technical support and regular performance reviews.

Can I do a test before making a larger commitment?

Yes: we recommend a controlled-budget test (a few thousand euros, 1 to 2 weeks) to validate performance without risk.

What creative formats can be used?

All platform ad formats (image, carousel, video, stories/reels, collection, dynamic ads, lead ads, playable/AR) are compatible with Social Publishing.

Does Mediads have access to my audience or advertising data?

No: your campaigns are managed from your Business Manager, and your data remains entirely under your control.

Can my competitors appear on the same media pages as I do?

Yes, but this doesn't affect your targeting: only your chosen audiences are reached, and the media acts only as a lever of credibility.

What happens if a media outlet refuses to validate my campaign?

We carry out internal pre-validation to avoid any rejection. In the event of rejection, we immediately propose an equivalent alternative with another media partner.

Can Mediads modify my campaigns or visuals?

Never: you retain 100% creative control. We can make recommendations, but no changes are made without your approval.

Is this device legally compliant (RGPD, transparency, disclosures...)?

Yes: we respect the rules of advertising transparency ("sponsored" mentions), RGPD confidentiality and we do not share your first-party data.

Home " Blog" 📣 What do our customers think about Social Publishing? What Clément Gavault, CEO of Flakon, has to say ?

📣 What do our customers think of Social Publishing? What Clément Gavault, CEO of Flakon, has to say ?

19/07/2025

Mediads is best described by our customers ❤️.

Clément Gavault is the founder and president of Flakon. Created in 2022, this French nugget has reinvented and developed a business selling wine & spirits tasting boxes.

And it's a hit 🦄 at several million euros a year!

Mediads - The Social Publishing Platform has been supporting Flakon on a daily basis for the past two years. It optimizes the ROI of its performance-based acquisition campaigns.

Mediads gives him access to :

Has a catalog of over 150 leading, exclusive and brand-safe media brands. They are chosen for their consistency with Flakon's customer personas.
Campaign management from its Business Manager. It continues to target its historical audiences, with its own tracking pixel.
A dedicated, expert support team. Mediads is at your side at every stage of the campaign preparation, validation, launch and optimization process.

📣 What do our customers think of Social Publishing? What Clément Gavault, CEO of Flakon, has to say ?

Social Publishing: why should you activate it now?

Your Social Publishing campaigns are now possible with Europe 1, the reference in news and information.

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