Frequently asked questions about Social Ads Amplification and Mediads
Before you start: understanding Social Publishing
Definition, difference with sponsored content, role of media brands in performance.
Social Publishing is an innovative approach to ad delivery that enables brands to distribute their social ads campaigns from the social pages of recognized media outlets, rather than from their own accounts. This mechanism is based on a simple yet powerful principle: a message is perceived as more credible when it is relayed by a trusted third party.
Our human brains are wired to filter - sometimes unconsciously - messages from a brand that speaks for itself. Conversely, when content is carried by a strong media brand, our threshold for attention and trust rises considerably. This is what we call the "trusted environment" effect, the heart of Social Publishing.
Unlike simple sponsored content, Mediads enables advertisers to retain complete control over their campaigns, while benefiting from the editorial backing of media brands.
Mediads has developed a proprietary Social Publishing-as-a-Service technology that automates and secures the delivery of advertisers' campaigns from the social pages of media partners, while enabling them to :
target their own audiences,
manage campaigns via their own Business Manager (Meta, TikTok...),
use their own tracking pixel.
⚠️ We never reuse the audience or followers of our media partners. Only the perceived reputation of the title counts. Impact is generated by the very principle of advertising content issued by a recognized third-party entity to an audience targeted by the advertiser.
By retaining control of the Business Manager, the advertiser continues to operate :
its personalized audiences, worked on by the algorithm for sometimes years ;
the performance history of its advertising account, essential for preserving the quality of algorithmic optimization;
its pixel, guaranteeing an accurate reading of the ROAS and effectiveness of each euro invested over the entire funnel (from impression to conversion).
Our technology integrates seamlessly into advertisers' existing practices, while adding a layer of credibility and performance thanks to third-party media.
Classic sponsored content is usually an article or video relayed on networks, often perceived as an "advertorial". It's static, difficult to measure and poorly optimized.
Social Publishing, on the other hand, is based on real social advertising campaigns, optimized by the platforms (Meta, TikTok, etc.), but broadcast via a media outlet's social page, which radically changes the perception.
🔍 Unlike native content, Mediads allows the advertiser to :
manage the campaign as usual, from your own advertising account;
use your own audiences for effective targeting ;
keep your pixel and all your data to measure performance (CPL, CAC, ROAS, etc.).
It's the combined effect of media endorsement + complete technical mastery that makes this model so strong.
Because they embody trust andauthority in the information universe of their audiences. When an advertising message is broadcast from a social page belonging to a recognized medium, it inherits immediate credit, whether conscious or unconscious.
Mediads doesn't seek to exploit the media's own audience, but its symbolic power: its name, its reputation, its leading position in a given sector.
This transmission of trust has a direct impact on advertising results:
Better click-through rate (CTR),
Best cost per conversion (CPA),
Better customer reassurance.
It's this psychological leverage, coupled with the advertiser's complete mastery of the advertising tool, that delivers superior performance.
Social Publishing as conceived by Mediads is the result of a precise equation in which each factor is essential:
The reputation of the media partner as a vector of trust.
The advertiser's audience, built and controlled in its Business Manager.
The algorithmic history of the advertising account, which ensures incremental optimization.
The advertiser's tracking pixel, for complete funnel measurement.
Distribution via a credible third party, which triggers more attention, clicks and conversions.
Advertising on social networks: what drives performance
Advertising fatigue, reassurance effect, impact of trust layer, platform compatibility.
Social networks are saturated with promotional content. Users are exposed to hundreds of ads a day, and their brains have naturally adapted: they automatically filter out messages perceived as self-promotional, especially when they come directly from the brand.
It's a psychological reflex: we tend to give less credence to someone who speaks for themselves, than to a reputable third party who recommends or relays information.
👉 Social Publishing breaks through this ambient noise by shifting the source of the message: instead of being issued by the brand, it is broadcast from a media page with high brand awareness. Result: the message is perceived as more credible, captures attention better and triggers more clicks and engagement.
Associating a campaign with a media brand activates a powerful lever of trust.
It's not the media's organic audience that is exploited, but its reputation, image and symbolic capital.
In concrete terms, this allows the advertiser to :
Capture more attention in increasingly crowded environments.
Trigger greater engagement thanks to the credibility of the page displaying the ad.
Create a social validation effect, by appearing alongside a well-known player in its sector.
Above all, there's no compromise on advertising performance: the advertiser retains full control over targeting, budget, optimization and measurement.
Trust Layer refers to the added value provided by distribution via a recognized media brand. It's a performance catalyst.
At Mediads, we systematically see a significant uplift in key indicators:
📈 CTR (click-through rate): +30% to +90% on average
💸 ROAS (return on advertising investment): +35% to +150% .
🔁 Conversion rate: systematic increase, especially at the bottom of the funnel
These results can be explained by a unique combination:
The credible broadcasting context (the media),
Optimized algorithmic control (thanks to advertising account history),
Exploiting the advertiser's proprietary audiences,
Full tracking via native pixel.
In other words, it's not just a cosmetic effect, but a structural lever for performance.
Mediads technology is now fully compatible with the main paid social platforms, including :
Meta (Facebook & Instagram)
TikTok
LinkedIn
On each of these platforms, Mediads enables advertisers to :
Broadcast from partner media pages,
Use their own personalized and historical audiences,
Manage their campaigns via their own Business Manager,
Maintain the use of their tracking pixel.
Our aim is to offer a plug & play solution that integrates perfectly into our customers' technical and operational ecosystem, while giving them access to an exclusive catalog of media brands with which to boost their performance.
The Mediads promise: results, targets and risk-free logic
Measurable uplift, types of advertisers concerned, test logic, speed of deployment.
Advertisers who use the Mediads solution systematically see a significant improvement in the performance of their social campaigns, across all indicators:
🧠 More attention thanks to credible third-party distribution;
📈 More engagement (CTR up from 30% to 90%) ;
🎯 Best ROAS (between +35% and +150% depending on campaign) ;
🛒 Better conversion, especially at the bottom of the funnel (CPL, CAC, sales).
But beyond the numbers, the Mediads promise is based on a unique efficiency equation, combining :
Psychological reassurance linked to the media brand,
Ultra-precise targeting based on the advertiser's proprietary audiences,
Optimized algorithmic control via the advertiser's Business Manager,
Full performance tracking via the native pixel.
It's the sum of these factors that makes it possible to achieve a sustainable level of performance, whatever the sector.
Above all, Mediads makes it easy to scale a high-performance campaign across several media brands, sectors or markets, without any technical overhead or reconfiguration. It's an ideal solution for advertisers with large budgets or agencies managing multiple accounts.
The Mediads solution is aimed at all brands already investing in social ads and looking to :
Improve their advertising effectiveness,
Optimize their return on investment,
Reinforce the credibility of their message in an ultra-competitive environment.
We work with :
B2C brands (retail, insurance, mobility, e-commerce, etc.),
B2B brands (professional services, SaaS, HR, finance, etc.),
or media agencies managing major accounts.
The model works as long as the advertiser has an active advertising account, with its own audiences and pixel, and is looking to increase efficiency without changing its management habits.
Mediads' promise is 100% performance-oriented. This means..:
No minimum volume or duration commitment,
No additional technical or setup costs,
No break with the usual tools (Business Manager, pixel, audiences...).
Campaigns can be tested on a small scale, on a test-and-learn basis. If performance is satisfactory, the advertiser can then scale up with confidence.
This is what we call a "risk-free" solution: the test doesn't call into question existing marketing operations, but it does enable you to verify, at a controlled cost, the real impact of Social Publishing on your KPIs.
On average, an initial campaign can be launched in less than 3 working days.
The process is simple:
Selection of relevant media partners (via Mediads catalog).
Rapid technical integration via Business Manager (in just a few clicks).
Creative validation by the media's editorial team.
Campaign activation, with budget, audience and objective defined by the advertiser.
🚫 No technical development required.
✅ The advertiser retains control over creation, targeting and optimization.
The most time-consuming part is often not the setup, but the selection of the most appropriate trusted third party - which brings us to the next question.
Mediads is a 100% plug & play solution: no installation, no scripts, no learning curve. The technology integrates in just a few clicks, without disrupting your current processes.
Yes, that's the founding principle of Mediads.
Unlike traditional sponsored content, Social Publishing by Mediads allows the advertiser to :
Use your own Business Manager, i.e. your historical advertising account, enriched by years of algorithmic optimization;
Target your own audiences (Custom Audiences, Lookalikes, retargeting, etc.), which are often much more qualified than cold audiences;
Maintain your own tracking pixel, guaranteeing performance measurement across the entire marketing funnel: from impression to conversion, via engagement and traffic.
By remaining on the advertiser's account, the algorithm retains its entire learning history. This avoids the need to go through a "learning" phase again, and reinforces the platforms' predictive capacities, based on the weak signals accumulated over time.
It's this anchoring in the advertiser's ecosystem that makes Mediads as simple as it is effective.
The performance of Social Publishing also depends on the media selected to broadcast the campaign. This choice must be made on the basis of several criteria:
Perceived awareness of the medium in society,
Its editorial legitimacy on the subject of the product or service,
And above all, its ability to reassure target customers.
For example:
An online car insurance brand might choose an automotive medium (product logic), but also a women's mainstream medium if its customers are predominantly women (personae logic).
It's this double coherence - context + target - that maximizes impact.
| Key element | Function | Customer benefit |
|---|---|---|
| Third-party media distribution | Provides a trust layer | + attention, + conversions |
| Using the Business Manager | Retains historical optimization | No relearning phase |
| Pixel tracking retained | Comprehensive performance measurement | ROAS, CPA, CAC follow-up |
| Proprietary audiences | Optimized targeting with behavioral cues | Uplift performance, precision |
| Vertical media catalog | Fine matching with personae and contexts | Greater consistency, more business efficiency |
Trusted Social Ads: understanding the format
Distribution from a trusted third party, offer/means distinction, validation quality.
Trusted Social Ads refer to a new generation of social advertising, delivered not by brands themselves, but by recognized and legitimate entities, such as media outlets, creators or highly credible influencers.
This model is based on a simple principle:
💬 "An advertising message is most effective when it is perceived as emanating from a trusted third party."
At Mediads, Trusted Social Ads are distributed from the social pages of partner media brands, selected for their perceived reputation and consistency with the brand's customer personas. This "trust layer" boosts performance tenfold, while retaining 100% advertising control for the advertiser.
At Mediads, all Trusted Social Ads campaigns at the heart of Social Publishing follow a rigorous process:
The advertiser creates and manages the campaign from his own Business Manager,
The media partner validates the content before publication on its official page,
Mediads orchestrates the whole process thanks to its proprietary broadcasting technology.
This organization guarantees :
Complete control by the advertiser (budget, targeting, pixel, KPIs),
Editorial respect for media partners,
Secure, transparent, high-quality distribution.
Mediads systematically applies the transparency rules laid down by the platforms (Meta, TikTok, LinkedIn...):
The words "sponsored" or "paid partnership" are always visible,
The visuals and message remain clearly advertising,
The campaign is distributed via platform-native tools (such as the Brand Collabs Manager on Meta), guaranteeing legibility of advertising status.
This transparency :
Reinforces user confidence,
Protect the credibility of media brands,
And respects the best practices of responsible marketing.
The Social Ads Amplification model powered by Trusted Social Ads is gradually establishing itself as the future of paid social for three major reasons:
Advertising fatigue: over-solicited users filter out self-promotional messages.
The rise of trust marketing: credibility becomes a key conversion factor.
The search for sustainable performance: this model respects advertising algorithms, exploits the advertiser's assets, and optimizes every euro invested.
Mediads doesn't offer an alternative, but a logical evolution of social advertising that reconciles performance, trust and control.
How it works: business model and media partnerships
Variable commission, fixed subscription, choice of media, publisher distribution, flexibility of use.
Mediads is remunerated via a commission deducted from the advertising budget invested by the advertiser, according to a percentage clearly established upstream.
This model offers several advantages:
✅ No fixed costs or up-front technical costs,
✅ Remuneration based solely on campaign activation,
✅ Total alignment on performance, since Mediads only wins if the advertiser invests and performs.
💡 Note: partner publishers receive a share of this commission, making it a win-win-win model (advertiser, media, Mediads).
Mediads operates on a revenue-sharing model with media partners.
Each campaign broadcast from a media page gives rise to a fixed percentage of the amount collected by Mediads.
This payment is net for the publisher, with no technical costs or commercial obligations. It is "bottom-line" income (EBITDA).
The media validates each campaign upstream, and retains control of its brand image.
This model enables publishers to generate incremental advertising revenues from their social networks, with no operational effort, and without impacting their editorial line.
Yes, totally.
Each advertiser can :
Choose one or more media titles according to your sector or customer persona,
Ask Mediads for a strategic recommendation on the brands most relevant to your objectives (awareness, performance, positioning, etc.),
Validate each choice before activation.
💡 Example: a food advertiser might target culinary or women's media; a B2B brand might opt for a specialized trade title.
No.
The Mediads model is designed to be :
Flexible: no volume or duration obligations,
Testable on a small scale: an advertiser can launch an initial campaign on a given medium to validate performance,
Scalable on demand: if successful, the system can be extended to other titles, verticals or markets.
This allows advertisers to test without risk, and to evolve at their own pace.
| Actor | What it brings | What he gets |
|---|---|---|
| Advertiser | Budget, targeting, creation | Amplified performance (CTR, ROAS, CAC...) |
| Media | Notoriety and credibility | Net income and brand valuation |
| Mediads | Technology and orchestration | Performance-based commission |
Data, tracking, pixels: what you keep under control
Control via advertiser's BM, data ownership, RGPD compliance, full funnel tracking.
Yes, it's one of the major assets of the Mediads model.
Because you manage your campaigns from your own Business Manager, you retain full access to :
All the usual KPIs (impressions, CTR, CPM, conversions, etc.),
To your tracking pixel to monitor performance across the entire marketing funnel,
Detailed reports in your native interfaces (Meta Ads, TikTok Ads, LinkedIn Ads...).
💡 Unlike sponsored content published by a media outlet, here everything is traceable, measurable and driven by you, in your tools.
23. How is data used by Mediads?
Mediads technology does not access your proprietary data:
You do not share an audience with Mediads,
We have no access to your advertising history or first-party data.
Our role is toorchestrate the distribution of your campaigns via the social pages of our media partners. At no time does Mediads capture or retain your strategic assets.
✅ Your audiences, your pixels, your results are all yours.
Yes, it's an essential pillar of our model.
Your tracking pixel continues to collect all performance data related to campaigns broadcast via Mediads. This allows you to :
Track results granularly, including post-click,
Measure the real impact on your business KPIs (sales, conversions, CAC, ROAS...),
Enrich your audiences with retargeting or lookalikes, as in your classic campaigns.
🎯 Result: no break in your management logic, but better performance thanks to Social Publishing.
Absolutely.
Mediads applies high standards of confidentiality at all levels:
Your data is not resold, exploited or used for any purpose other than the distribution of your campaigns.
Your performance is never passed on to third parties (even publishers or competitors).
Our contracts with media partners include strict confidentiality and exclusivity clauses.
You retain full ownership of your data, in a secure, industry-standard environment.
Setting up your first campaign: prerequisites, support, testing
Plug & play, personalized support, technical prerequisites, rapid test logic.
No technical integration is required. Mediads is designed to work in total compatibility with your existing stack.
In concrete terms :
You can continue to manage your campaigns from your usual Business Manager (Meta, TikTok, LinkedIn...),
You use your existing audiences,
You keep your tracking pixel,
You define your objectives, creatives, budgets and targeting as usual.
💡 Mediads only adds a third-party distribution layer (the media), without modifying your internal processes. It's a plug & play solution, 100% operational from the very first campaign.
Here are the minimum requirements for activating a campaign with Mediads:
Have an active advertising account on Meta, TikTok or LinkedIn,
Have an active pixel linked to the site or CRM,
Be able to manage a campaign in your native tools,
Be open to broadcasting from jointly selected and validated media pages.
💡 If you're already active on social ads, you're up and running immediately with Mediads.
Each advertiser benefits from personalized support, included in the monthly subscription:
A private Slack channel with our team for daily monitoring,
Strategic recommendations on choice of media, messages and timing,
Reactive technical and operational support (configuration, validation, follow-up, etc.),
Regular performance reviews, tailored to your business objectives.
🎯 Mediads is an augmented solution: you drive, but you're never alone.
Yes, it's even recommended.
We encourage each new customer to test the device on an initial campaign, with :
A controlled budget (from a few thousand euros),
One or two selected media together,
A short activation period (1 to 2 weeks).
This test validates the performance promise, without commitment or risk.
In the event of a positive result, scaling up is simple, fast and scalable.
Mediads supports all advertising formats offered by social platforms (Meta, TikTok, LinkedIn, etc.), provided they comply with the policies and specifications of each channel. You retain total freedom over your creations, while benefiting from distribution via our media partners. Here's an overview of the main formats:
Single image
Formats: JPG, PNG, GIF (static or animated)
Common sizes: 1,200×628 (feed), 1,080×1,080 (square), 1,200×1,507 (stories)
Ideal for: clear messages, brand visuals, promotional offers
Carousel
Up to 10 cards each with image or video
Possibility of adding a separate link for each card
Perfect for: presenting several products, comparing features, telling a mini-story
Video in-feed
Formats: MP4, MOV, M4V, animated GIF
Recommended length: 5-15 s (stories), 15-60 s (feed), up to 2 min on LinkedIn
Ratio: 16:9, 4:5, 1:1
Benefit: capture attention with motion, present a use case or testimonial
Stories & Reels (vertical full-screen)
Ratio 9:16, duration 15 s (Facebook/Instagram Stories), 30 s to 60 s (Reels, TikTok)
Rich media possible: surveys, stickers, AR effects (Meta)
Usage: immersive formats, high visibility, ideal for teasers
Collection & Instant Experience (Canvas)
Create a mobile mini-site within Facebook/Instagram
Combines image, video, carousel, lead gen form
Excellent for: guided shopping tours, catalog presentations
Dynamic Ads & Catalogue Ads
Automatic distribution of images/videos from your product catalog
Retargeting: site visitors, shopping cart abandonment, look-alikes
Lead Ads / LinkedIn Lead Gen Forms
Advertising-integrated forms for direct lead capture
Customize fields (name, email, phone)
Compatible with your CRM via API or Zapier
Playable Ads & AR Ads (TikTok, Snap)
Interactive formats: mini-games, AR experiences
High engagement rate, perfect for product launches or youth campaigns
To remember:
All formats admitted by the platforms are compatible with Social Ads Amplification and Trusted Social Ads Mediads.
No technical intervention is required on the publisher's side: you supply your creations in standard format, and we orchestrate distribution.
Always respect the advertising policies and size/duration specifications of each platform to ensure rapid validation (including Mediads pre-validation).
Frequent objections & preconceived ideas: what we're often asked
Competitors, media validation, creative control, small budgets, compliance, confidentiality.
No. Mediads has no access to your personalized audiences, nor to your internal data.
Your campaigns are managed from your own Business Manager.
Your audiences, your history, your pixels and your data belong to you.
Mediads does not collect or store any first-party data.
👉 Our role is strictly limited to broadcasting, from partner media pages that you have validated.
Yes, it's possible - and it's neither a problem nor a threat.
On social networks, all advertisers are already competing in the news feed. The fact that they are broadcast from the same media brand doesn't change that.
With Mediads, campaigns are not broadcast to the media's audiences, nor to its community or followers: they are targeted solely to audiences chosen by the advertiser itself (via its Business Manager).
This means you remain in total control of your distribution, targeting and objectives.
👉 In short: the media page acts solely as a credibility lever (trusted layer). But the distribution strategy remains entirely personalized, confidential and isolated from those of your competitors.
The final validation of a campaign is always up to the media partner, but in practice, the risk of rejection is extremely low.
Mediads' teams systematically carry out internal pre-validation before any submission to a publisher.
We know perfectly well the editorial constraints of each of our partners, which enables us to filter content upstream to avoid rejection.
Over time, these constraints have been greatly eased, and today concern only a few specific media, in very special cases.
📊 The average campaign validation rate is over 99.9%.
And if a campaign is still rejected :
Mediads immediately proposes an equivalent alternative, validated with another media partner,
No content is published without your consent.
👉 Conclusion: validation is a formal stage, but one that is controlled and anticipated, and does not represent any operational blockage in the implementation of your campaigns.
Never.
You retain 100% creative control: visuals, messages, formats, campaign objectives.
Mediads can make strategic recommendations if you wish, but nothing is modified without your agreement.
The media partner can only approve or reject a creation, never modify it.
👉 This respect for creative integrity is a key point of our methodology.
Yes, totally.
The campaigns broadcast via Mediads respect the advertising transparency rules of the platforms (e.g.: mention of "sponsored" or "paid partnership" on Meta).
Your first-party data is not transmitted, processed or shared.
All operations are carried out within an RGPD-compliant framework, on both the advertiser and publisher sides.